[Bp_localcontent] FW: Local Content Definition - maybe Locally Relevant Content

[Cristiana]

Hi all,

Jumping in the discussion. For a brief intro, I'm technical adviser at 
CGI.br (Brazilian Internet Steering Committee), special adviser at the 
Brazilian Federation of Libraries and Associations (FEBAB) for copyright 
and Internet related issues, and PhD candidate at University of São 
Paulo. Have been following the discussions here, and would like to point 
out some issues related to local content. Sorry if it is confusing, but 
I'm open to clarify it.

Local content: i) is a locally created/generated content, that should be 
able to be globally distributed. It means that it's not restricted to 
local audiences (even the world wide language community), although it is 
supposed to be the main target. I think that it should be taken in 
consideration the capacity to send/receive locally produced content 
outside domestic/cultural borders. Libraries for example, have an 
important role in distributing local/global content. Also, local 
language should be a priority but, again, not limited to it; ii) I like 
the idea that local content, as Konstantinos said, is a tool for social, 
cultural, economic and political empowerment; iii) even when we make 
reference to local content, we must take into account the fact that many 
countries have local creative industries conglomerates/monopolies, like 
Rede Globo (our biggest broadcaster, that is producing a lot of Internet 
content, and also acting as an ISP) in Brazil. This could kill any local 
initiative and also poses the problem of defining what "relevant" means. 
If we look at those monopolies audience/ use, one could say that they 
are pretty much relevant. I disagree with that interpretation, it is 
only national cultural industry with an economic restricted view of 
which kind of content should be published on Internet; iv) services 
should be taken into consideration. Development of local tools, Internet 
applications, would impact in costs and distribution of local content 
production; v) copyright has been proven a barrier for local 
production/access of content. So local content should privilege open 
access.

Not sure if I will be able to participate on the call today, but will 
keep following the list.
best
Cristiana Gonzalez

On 7/10/14 5:59 AM, michael gurstein wrote:
>
> In discussing the issues being raised in this forum a colleague from 
> Kenya usefully forwarded the below.
>
> By doing this he also reminded of the quite considerable significance 
> of national (i.e. "local") content in the Canadian context 
> <http://en.wikipedia.org/wiki/Canadian_content>.  This issue has been 
> highly controversial over the years with certain of Canada's major 
> trading partners (viz. the US) arguing that CanCon rules were a 
> restriction of trade (culture being a tradable commodity like any 
> other) and Canada arguing that (Canadian) "content" is an integral 
> element of Canadian culture and thus is not tradable or subject to 
> normal trading rules.
>
> M
>
> /Thanks Michael,/
>
> /some light on what legally constitutes local content in Kenya./
>
> /*Local content definition and programming requirement as published 
> under, Kenya Information and Communications Act(Cap 411A)- The Kenya 
> Information and Communications (Broadcasting) Regulations, 2009 as 
> follows: -/
>
> /"local content" means the total of all television or radio programmes 
> which fulfil any five of the following conditions:
>
> (a) the production is made in either Kenya's native languages or 
> official languages of Kenya;
>
> (b) production was done in Kenya;
>
> (c) the content deals with issues that are unique and relevant to 
> Kenyan audiences;
>
> (d) at least twenty per centum of the share of the production company 
> are owned by Kenyans;
>
> (e) a majority of the artistes are Kenyans;
>
> (f) the location of shooting, in case of audiovisual programmes or 
> performance was in Kenya;
>
> (g) the author thereof must be a Kenyan national and in case of 
> co-authorship or multi-authorship fifty per centum or more of the 
> authors must be Kenyan;
>
> (h) the production is made under Kenyan creative and technical control;
>
> but does not include news and commentaries;
>
> http://www.kenyalaw.org/LegalNotices/pop_ln.php?file=357/
>
>
>
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-- 
Cristiana Gonzalez
cristiana at nic.br
Assessora Técnica
Diretoria de Assessoria ao CGI.br
Núcleo de Informação e Coordenação do Ponto BR - NIC.br
fone: +55 (11) 5509-3541
fax: +55 (11) 5509-3512

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