[Bp_localcontent] Local Content Definition - maybe Locally Relevant Content

[Mike Jensen]

On 08-07-2014 13:53, Blackler, Ellen M. wrote:
>  We have actually been using the term locally-relevant
> content in an attempt to capture the idea that it is whatever the user
> decides is relevant to the communities (either physical or virtual) that
> they see themselves belonging to. 

I think there is a big difference between 'locally relevant content'
and 'local content'. I thought this discussion was focussing on the
latter - i.e on how to develop the local content industry.

"Locally relevant content" is not a term I've seen used much. I think it
causes confusion and for me it doesn't provide a good lens for this
discussion (assuming we are here to talk about _locally generated_
content). By implication, of course the user wants 'locally relevant
content' anything else will be ignored. And that's the beauty of the
internet vs the broadcast model - you only need get what you want.

And today, a major portion of the content that people consume is user
generated content - blogs, facebook, youtube, flickr, twitter etc.


Mike